description

Created a digital and social campaign to introduce Pepsi's new Lemon and Lime brand Starry. In partnership with the NBA, the team developed a mockumentary based on the absurd idea that Starry's mascots, Lem and Lime, are the creators of the 3 point shot. The main film is a longform video that lives on Youtube and we even cut a :30 sec version that premiered on broadcast during the NBA finals. In addition both videos, we also crafted several social media assets featuring our all star talent which to date have over 5 million organic impressions.